If you send us information or when you complete a form on the website for training or other purposes we will store the information you give us in a database. This information may include your name, email address, postal address and other information related to your use of the Flora locale products and services. We use this information to build a better picture of the usefulness and target audience for our website, services and products and to plan our strategy for making future improvements. In accordance with the Data Protection Act 1998 we do not offer for sale or make available to third parties, any personal information. It should be noted however that since the internet does not recognise national boundaries, all web services on the net are accessible globally, therefore collection and transmission of personal data is not always confined to one entry. You should be aware that by using the website your personal details may be processed in or transferred to other countries and you agree to your personal data being transferred or processed in this way.
We regularly monitor visitor trends for the site. Through the use of the Google Analytics service we are able to view visitor activity including number of visits, pages viewed, repeat visitors and referral information. We do not, nor are we able, to view the actual identity of anyone who visits our website. Any information we do acquire is used to guage only the performance and usefulness of the Flora locale website and to help plan for its future development. In order to gain an understanding of our audience we make generic information available, such as the total number of visitors and/or page views and the overall percentage of visitors originating from different areas, to third party analysists or developers. The Google Analytics systems use their own cookies.